Born near Detroit, Michigan in 1863, Henry Ford was raised to eventually take over the family farm. However, Ford had a passion for engineering that could not be contained and left home soon after turning sixteen to become a machinist apprentice. After several years, Ford returned to his roots and took up farm work anew, this time while running a saw mill as well. In 1891, Ford left again, this time for work at Edison Illuminating Company; he labored tirelessly and was soon advanced to chief engineer. With the hope of soon being able to work on his own experiments, Ford was very frugal and tried to save every penny he could. It eventually paid off and Ford was able to quit his job and start working on self-propelled vehicles. There was only one problem, he could produce neither cheaply nor efficiently as desired. Ford then partnered with Alexander Malcomson, and founded Ford Motor Company to solve this dilemma. Using his ingenuity as well as his business savy, Ford offered all of his workers $5 an hour, almost twice as much as leading comeptitors, therefore all the country's top mechanics came to work for him. This, combined with the assembly line, greatly increased productivity and efficiency. These ideas helped launch the Model T, making it an affordable, immediate, and widespread success; half of all cars on the road in 1918 were fords. Ford secured sole ownership of his company, spread it internationally and made a huge profit, all while introducing America to a new obsession, the car (McKay).
"Go Further"
The above phrase is the advertising slogan that Ford is currently using, in reflects a sense of advancement and gives the impression that a Ford is superior to other available cars. Slogans are used to convince the potential buyer to actually buy the product and starting with the founder Henry Ford, the company Ford has been able to continually progress and advance with the competition (What's Happening at Ford).